In September, Meta launched Muse, its first consumer-facing AI assistant, and has since continued to roll out new features. Today, the tech giant announced that Muse can now make phone calls to U.S. businesses on behalf of its users. This feature is currently in a testing phase and is available to paid subscribers. The latest update also enables the AI assistant to book dinner reservations, call insurance agents, and reach out to various other service providers.
Muse AI agents can now place calls to U.S. businesses.
Alexandr Wang (@alexandr_wang), Meta’s Chief AI Officer, confirmed on X that Muse is now capable of calling U.S. businesses. With this update, Muse can place calls to companies to handle tasks such as making restaurant reservations, contacting insurance providers, reaching out to cable companies, and managing customer service inquiries.
This feature was initially tested with a subset of users in September. Eligible paid subscribers can task the AI assistant with handling matters that require phone calls, after which the assistant makes the calls on their behalf.
The outbound calling feature is available to users with a paid Muse subscription. The entry-level Muse plan starts at $20 per month (approximately 1,800 rupees) and provides 500 million Muse tokens per week. A higher-tier plan is available for $100 per month (approximately 9,000 rupees), offering 3 billion Muse tokens per week.
Beyond Meta Muse AI, other AI assistants are also capable of making calls on behalf of users. Google, for instance, offers a similar feature called “Call for Me,” powered by its Gemini technology. This feature allows eligible users to delegate business-related calls to the AI assistant. Currently, it is available exclusively to eligible Pixel smartphone users in the United States.
At the same time, Grok Bot also supports making phone calls to businesses and individuals in the United States. Anthropic’s Claude offers a similar AI-driven calling capability, which can be implemented through integrations with third-party services such as AgentPhone.